A trademark is the basic recognisable evidence of a company’s value, a true asset of its development in all markets in which it operates, within and across national borders.

We propose a global strategy of registration, protection and maintenance of trademarks, supported by our lawyers and an international network of law firms and intellectual property consultants. 

As the expansion of digital markets amplifies the risks associated with intellectual property, De Simone & Partners is constantly working to preserve the essential elements of trademark rights, by providing comprehensive assistance, from searches to opinions on registrability, as well as the drafting, filing, prosecution, enforcement and surveillance of national, European and international trademarks with respect to possible infringements. 

Our team of professionals are active on all aspects aimed at the protection and economic exploitation of trademarks, including:

  • Strategic management of intellectual property rights
  • Commercial agreements and licensing
  • Infringement and unfair competition
  • Economic assessment and management of portfolio
  • Due diligence
  • Registration and management of domain names, including the fight against cybersquatting
  • Comparative advertising and fair and legitimate use of third party trademarks
  • Customs seizures and anti-counterfeit activities
  • Economic evaluation of trademark portfolios